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Tech & Comms Trends & Predictions 2026

A concise snapshot of the issues that matter most, drawing on insights from our teams across Europe, APAC, the Middle East, and the US.

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Generative AI

Generative AI

Generative AI can be a powerful and positive force for innovation and growth, if used with care and attention.
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Environmental, Social & Governance

Organisations are undergoing a fundamental shift towards a more sustainable way of operating. Legal requirements and expectations of an organisation’s people and external stakeholders are evolving rapidly, and with steadily expanding regulatory requirements it’s easy to forget that progressing your environmental, social and governance (ESG) goals can also bring tangible opportunities.

AdTech

Whether looking to better engage with your audiences through analysis of consumer behaviour to deliver more effective targeted advertising or to offer innovative new ad formats, the use of adtech is now an essential part of every publisher’s monetisation strategy and every advertiser’s commercialisation approach.

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The Unitary Patent and the Unified Patent Court

The Unitary Patent and the Unified Patent Court (UPC) came into operation on 1 June 2023.
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Web Scraping

Web scraping is the process of collecting data from across the internet for market research, price comparison, sentiment analysis, lead generation and more. It can provide valuable insights and competitive advantages for businesses that rely on data-driven decision making. It is also becoming a key source of training data for machine learning and generative AI.
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The Metaverse

At its heart a “Metaverse” is a virtual world offering a more immersive and integrated online experience.

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Latest insights

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UK GDPR: UK privacy reform is finally going live – what does your business need to do now?

13 minutes Feb 03 2026

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Germany: Active pension from 2026: opportunities and imitations

4 minutes Feb 03 2026

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Operator Insolvencies in the Hotels, Hospitality & Leisure Sector: Consequences, Risks and Opportunities

5 minutes Feb 03 2026

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News & Deals

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News Bird & Bird boosts London Competition team with collective action expert Emma Radcliffe

Feb 03 2026

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Deal Bird & Bird advised Search Fund Ulam Transmission on the acquisition of the S.A.M.U. group

Feb 03 2026

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News Bird & Bird expands Energy & Utilities Sector Group with new partner in Munich

Feb 02 2026

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News Bird & Bird boosts Warsaw Commercial team with double partner hire

Jan 30 2026

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Deal Bird & Bird advises Secret Escapes on the sale of Slevomat

Jan 22 2026

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News Bird & Bird boosts Dispute Resolution team in Hong Kong

Jan 13 2026

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