Green Claims AI Scanner
From 27 September 2026, the national implementations of the Empowering Consumers Directive (ECD) will be applied across all EU member states. Our AI-powered ESG analysis tool can help make sure you’re compliant.
Companies must ensure that all past, present and future environmental and social marketing communications meet the Directive’s strict new rules on that day – including website content, product descriptions, claims on products and claims in online shops.
That means reviewing your online content carefully and removing or amending non-compliant claims such as:
“sustainable”, “conscious”, “responsible”, “environmentally friendly”, “eco-friendly”, “green”, “carbon friendly”, “energy efficient”, “carbon neutral”, “climate neutral”
The laws also sets strict new limits on claims about future environmental performance (e.g. “By 2050 we will be carbon neutral”) and applies without a further transitional period or grandfathering rule. Even past statements may expose you to risk. Companies are tasked with finding all critical claims and removing or amending them. (For more information, visit our EmpCo tracker here).
What happens if you’re not compliant?
Non-compliance can lead to:
- Cease-and-desist letters and cost reimbursement claims
- Preliminary injunctions and lawsuits, with legal costs ranging from €2,500 to €20,000+
- Administrative fines - up to €5 million or a percentage of revenue, depending on jurisdiction
- Negative publicity and loss of consumer trust
Our solution: your fast track to ECD compliance
To help you prepare efficiently and accurately, we’ve developed an AI-powered web scraping tool that combines automation with expert legal review.
Step 1 - website scan & heat map
Our tool crawls your website (by language section), identifies machine-readable text, and searches for a tailored list of keywords - including English and local-language variations of terms restricted under the ECD.
It then produces a heat map showing you which pages contain potentially risky terms, delivered in an easy-to-use csv file so you can sort, filter and prioritise updates. By updating the claims, you either remove or reduce the risk of legal actions
Step 2 - AI contextual review
Our second stage combines AI-based contextual analysis with human legal review. Beyond keyword spotting, it understands context e.g. distinguishing between “green” used as a colour and “green” used as an environmental claim. It also ensures that future environmental performance claims can be found, regardless of their wording.
This ensures a more nuanced and reliable assessment of your content before the ECD deadline.
Why choose our approach?
- Comprehensive: covers your entire site across languages and jurisdictions
- Efficient: actionable results, fast turnaround
- Practical: clear recommendations to guide your next steps
By combining AI and legal expertise, you’ll have the clarity, data and confidence to ensure your marketing communications stay compliant. protecting both your reputation and your bottom line.
Get in touch to start your ECD readiness review.
