Advertising in the Age of AI Agents
Speakers
Join us for a focused session on how AI is changing the way brands advertise, covering the technical realities and practical and legal considerations that most advertisers haven’t caught up with yet.
From Search to Agents: The New Discovery Layer
- AI assistants as a new discovery channel: how consumers are finding brands through chat interfaces and AI search instead of traditional search and social
- MCP (Model Context Protocol) explained: what it is technically, and why it is the key to making your brand accessible to AI agents
- Agentic commerce: preparing for a world where AI agents research, compare, and purchase on behalf of consumers
The New Mechanics of Ad Targeting
- How machine learning is reshaping audience segmentation, lookalike modelling, and real-time bidding
- Synthetic data: how it’s used to train targeting models and simulate audiences and where it faces challenges
- AI-powered, privacy-first targeting: contextual AI, predictive modelling and clean rooms
Where the Lawyers Come In
- Disclosure and transparency obligations when AI drives targeting or generates creative
- Data protection implications of AI-powered profiling and personalisation
- Legal issues when your brand lives in AI: liability, consumer protection, and regulatory questions when AI agents surface, represent, or transact on behalf of your brand
We hope you can join us!