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GDPR & Email Marketing & ePrivacy seminar

GDPR & Email Marketing & ePrivacy seminar

When

Jun 17 2025

Where

London

Venue

Time

14:00 - 17:30 BST

Speakers

Loren Hodgetts

Senior Associate
UK

Gabriel Voisin

Partner
UK

Are you up-to-speed with the privacy rules governing B2C and B2B electronic marketing activities? Would you like to use ‘custom audience’ and ‘lookalike’ tools on social media platforms in compliance with applicable laws? Often, the need to comply with the EU and UK General Data Protection Regulation (GDPR) and the e-Privacy framework means being aware of a number of important considerations and compliance questions.

In this exclusive paid workshop, we will delve into what these key considerations are and provide answers to your questions to help maximise your B2C and B2B electronic marketing processes by ensuring they comply with the most important pieces of privacy legislation.

Tailored for CRM managers, digital teams, legal/compliance staff or anyone managing personal data in the context of electronic marketing activities, our seminar will provide you with the background knowledge to important European and UK privacy legislation governing marketing activities, an explanation of how they impact your marketing efforts and the most important considerations to avoid hefty GDPR or e-privacy related fines! We’ve updated the programme to incorporate elements of AI, the DMA and the DSA.

This is a hybrid event and, for those based in London, we would welcome you to attend in-person for maximum engagement. Please select your ticket type when checking out.

Programme

14:00 - 14:30	Arrival and registration (with refreshments)
14:30 - 16:00	Current and future UK/EU legal landscape GDPR & e-Privacy framework Why does this matter? What about Brexit? What about the UK DP reform? What about the AI Act, the DMA and the DSA?
14:30 - 16:00	Key Concept Refresher (just in case) What is personal data? Who's who (controller, processor, data subject) How does this translate with e-mailing providers, and data cleansing companies, analytics providers, agencies etc?
14:30 - 16:00	Email service related messages What is it? Practical examples What about email surveys?
14:30 - 16:00	Email marketing messages What is direct marketing What do we mean by opt out? What do we mean by opt in? Who is responsible to ensure compliance?
16:00 - 16:15	Coffee and email break
16:15 - 17:30	Key elements to bear in mind when it comes to email marketing B2B and B2C are not equal Be careful if you use Facebook Connect or equivalent Format of your electronic marketing messages
16:15 - 17:30	“Custom audience” or “lookalike activities”, what are the rules here? A plain English explanation of both activities Custom audience: how to do it in the UK vs the EU Lookalike activities: how to do it in the UK vs the EU How the DSA can give you insights on your competitors’ marketing strategies
16:15 - 17:30	What is valid consent under the UK/EU GDPR Stricter and multiple conditions to be met You bear the burden of proof • Key changes in practice Will you need to 'repaper' or refresh existing consents?
16:15 - 17:30	Ad-hoc email related questions Ad-hoc email related questions Dealing with opt out requests and right to be forgotten Refer a friend scheme • Data acquisition via brokers Relevant guidelines from ICO, trade bodies and the EDPB
17:30 - 18:30	Seminar concludes (with refreshments)

Address

Bird & Bird LLP
12 New Fetter Lane
London
EC4A 1JP

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