Acquired distinctiveness: flooring objections to evidence of use in Singapore

Published

Jan 13 2023

Written By

I am an associate in Bird & Bird's Intellectual Property team in Singapore, and I have been involved in a wide range of contentious and non-contentious intellectual property and domain name matters.

Gene Kwek

Managing Counsel
Singapore

As a managing counsel in our Intellectual Property group in Singapore, I draw on my experience as a trade mark lawyer to help brand owners manage, protect and monetise their brands.

Lorraine Tay

Partner
Singapore

I am head of our Intellectual Property Group in Singapore. With more than 20 years' experience, I have honed a deep familiarity with international and cross-border issues involving IP commercialisation and brand management.

Lorraine Tay, Gene Kwek, and Randy Hong wrote an article for Managing IP on a decision by the Singapore Trademarks Registry that accepted evidence of use based on consumers’ online posts. The article highlights an example of where a company applying to register a mark, pointed to their corporate identity and use of the mark’s wording in their social media and online presence as evidence of use.

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