Acquired distinctiveness: flooring objections to evidence of use in Singapore
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Associate
Singapore
I am an associate in Bird & Bird's Intellectual Property team in Singapore, and I have been involved in a wide range of contentious and non-contentious intellectual property and domain name matters.
Partner
Singapore
I am head of our Intellectual Property Group in Singapore. With more than 20 years' experience, I have honed a deep familiarity with international and cross-border issues involving IP commercialisation and brand management.
Lorraine Tay, Gene Kwek, and Randy Hong wrote an article for Managing IP on a decision by the Singapore Trademarks Registry that accepted evidence of use based on consumers’ online posts. The article highlights an example of where a company applying to register a mark, pointed to their corporate identity and use of the mark’s wording in their social media and online presence as evidence of use.
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