In today’s economy, intellectual property data and know how are among a company’s most precious assets. Confidential business information, including trade secrets, are integral to those assets. Secret know-how, datasets, processes, market intelligence, recipes, algorithms, business models, marketing strategies, client lists, business agreements, market analysis, to name just a few examples, may add major value to your company be eligible for protection.
At Bird & Bird we truly support our clients in assessing and minimising the risk of security incidents and in protecting and enforcing trade secrets rights. Through our experience and partnerships, we can provide you with advice that goes beyond the paperwork and our firm will actually aid in its successful implementation in practice, via bespoke advice, appropriate policies, tailored documentation, audits and staff training.
In our “Trade Secrets: What You Need to Know” guide, our international team discusses why trade secrets should be a company’s priority, as well as the intersection between trade secrets and our team’s key areas of expertise, including litigation and arbitration; intellectual property (IP); employment and human resources (HR); contracts; audits; compliance; policies; and regulations.