Shape Marks: Your Secret Weapon Against Lookalikes and Dupes
Contacts
Paola Ruggiero
Counsel
Italy
As Counsel here at Bird & Bird, I have broad experience in Italian and European IP law, representing our clients from industries including food, fashion, entertainment, media, retail, finance and insurance, in trade mark, copyright and design matters.
This article explores the registrability requirements and considerations for obtaining valid shape marks in Italy and other countries within the European Union.
- The Evolution of Trademark Protection
- The Rise of Shape Marks in Brand Strategy
- Key Questions: Registrability, Enforcement, and Scope of Protection
- Absolute Grounds: What Cannot be Registered or Enforced
- Building Distinctiveness: From Weak to Strong Marks
- Proving Acquired Distinctiveness: The Evidence That Matters
- Success Stories: Validly Registered or Enforced Shape Marks
- Conclusions: A Strategic Approach to Shape Mark Protection
Read the full article here
