In this month’s report, we review the High Court’s guidance on geographical collective trade marks in Foundation for the Protection of the Traditional Cheese of Cyprus Named Halloumi v Babel Sajt Kft.([2020] EWHC 2858 (Ch)). We also report the decision in Pliteq Inc & Anr v iKoustic Ltd & Anr ([2020] EWHC 2564 (IPEC)), where the recorder rules on trade mark infringement and passing off claims in the context of bait and switch selling.