Thinking of developing your IP portfolio? How and why to build an IP strategy
Contacts
Partner
United Arab Emirates
I am the Head of Country for the UAE, the Head of Intellectual Property for the Middle East, and the global co-head of Franchising. I've practised in the UAE since 2006 and I'm ranked in IP Stars, Chambers & Partners, Legal 500 and Who's Who Legal for my commercial and intellectual property experience.
All companies should be aware of their IP assets and have a specific internal IP strategy to deal with such assets. An IP strategy can help companies to identify and protect their intellectual property, manage risks and, most importantly, generate and grow revenue.
This article for ILO, part of a series on IP considerations for business owners, discusses what an IP strategy should cover and how it should evolve as companies grow.
