No monopoly on the Metaverse

Written By

robert milligan module
Robert Milligan

Senior Associate
UK

I'm a senior associate in our Intellectual Property team in London and specialise in advising on all aspects of Brand Management and Product Design.

On 11 February 2022, Oshee Polska Sp. z. o. o. applied to register two EUTM applications – one for METAVERSE FOOD covering pharmaceutical preparations, supplements, foodstuffs and drinks in classes 5, 29, 30 and 32, and the other for METAVERSE DRINK covering drinks in class 32.

The EUIPO refused both applications on the grounds of non-distinctiveness and, more particularly, on the basis that the goods applied for would be perceived as being made available to consumers in a virtual world (i.e. in the Metaverse).

 

Read the full article on brandwrites here 

Latest insights

More Insights
featured image

What the UK-US ‘trade deal’ means for businesses on both sides of the Atlantic

7 minutes Jun 03 2025

Read More
cameras

Connected - May 2025

Jun 03 2025

Read More
pink megaphone

Ambush Marketing beyond the Olympics: when advertising becomes unfair competition

Jun 03 2025

Read More