The Importance of Intellectual Property for the African Continent & why Brands should be Paying Attention

There’s no doubt that Intellectual Property (IP) is a key driver in the promotion and creation of innovation, economic growth and, some might argue, a ‘better world’. For the continent of Africa, there has for a time now been (and no doubt we will continue to see) a sharp surge in technological advancement and economic transformation which has led to and resulted from the creation of IP.