The Importance of Intellectual Property for the African Continent & why Brands should be Paying Attention
Written By
Daniel Anti
Associate
UK
I am an associate in our Intellectual Property department, specialising in brand management with a particular focus on trade marks and designs.
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There’s no doubt that Intellectual Property (IP) is a key driver in the promotion and creation of innovation, economic growth and, some might argue, a ‘better world’. For the continent of Africa, there has for a time now been (and no doubt we will continue to see) a sharp surge in technological advancement and economic transformation which has led to and resulted from the creation of IP.
