The first part of this series underscored the opportunities that generative AI (“GenAI”) presents for the gaming industry.
It also detailed the unique issues that emerge in contract law. The second part delved into the effects of GenAI in games on intellectual property, platform law, and forthcoming AI regulations in the EU. In the third part of the series we provide some insights into Consumer Protection Law, Advertising, and Data Protection - three partially overlapping key legal areas affected by the integration of GenAI into games.