Key Privacy Issues in Adtech
Written By
Senior Associate
UK
I am an Senior Associate in our London Privacy & Data Protection team with strong expertise in online safety.
Partner
UK
I bring a unique blend of deep technical understanding and commercial pragmatism to the rapidly evolving digital landscape. As a Partner in Bird & Bird's Commercial and Data teams and Global Head of Media, I guide clients through the complex interplay of technology, regulation, and business strategy in the advertising, media, and entertainment sectors.
Alex Dixie and Heather Catchpole have contributed to a comprehensive Practice Note published by Thomson Reuters providing an overview of the Adtech industry and key US and EU privacy laws and regulations, including the FTC Act, the California Consumer Privacy Act (CCPA), and other US state privacy laws, the EU General Data Protection Regulation (GDPR), and the ePrivacy Directive.
The Note also provides invaluable, practical strategies for organisations developing or utilising Adtech to stay ahead of the compliance curve. Access the Note here (Paywall).
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