In December 2022, the United Arab Emirates issued a new commercial agency law. Federal Law No. 3 of 2022 Regulating Commercial Agencies (Commercial Agency Code) (“CAL”) came into effect in June 2023 and replaces the previous commercial agency law (Federal Law No. 18 of 1981).
For foreign principals specializing in the manufacture of healthcare/beauty products and who are looking to expand into the United Arab Emirates, we have set out 5 of the more significant changes contained in the CAL.
Manufacturers of healthcare/beauty products who wish to conduct sales and distribute their products in the United Arab Emirates may be allowed to conduct a commercial agency business itself, and without the involvement of a local agent if:
This, however, is subject to Cabinet approval, who will make its decision based on the Minister of Economy’s recommendation. The Cabinet may also impose conditions and limitations on its approval. This may become helpful to the principal in relation to prevention of parallel imports, but it remains to be seen how this may work in practice.
There are five ways to terminate a commercial agency agreement under the CAL:
This is a major departure from the termination concepts under the previous commercial agency law, which only allowed termination by agreement of the parties or by court order. Under the previous commercial agency law, the expiry date of the commercial agency contract was not a factor entitling non-renewal or termination.
If the foreign principal does not want to renew the registered commercial agency agreement beyond the expiry date (i.e., the foreign principal wants to cease its appointment of the registered local agent to serve as its distributor of the healthcare/beauty products), it is possible for the foreign principal to give notice to the local agent of its intention not to renew either: (i) one year before expiry of the term of the commercial agency contract, or (ii) before the lapse of one half of the term (whichever is less).
However, it is important for the principal to note that the agent may have the right to claim compensation from the principal for the damage incurred by the agent as a result of the expiration and non-renewal of the contract.
The parties can agree to have their disputes resolved by way of arbitration, which will take place in the United Arab Emirates unless the parties agree otherwise. This is another departure from the previous commercial agency law, which provided that any arbitration provision was deemed canceled.
For commercial agency agreements in existence before the issuance of the CAL, items (a) and (b) in the above-mentioned grounds for termination will not apply to existing commercial agency agreements until 2 years after the date the CAL comes into force. This means that items (a) and (b) will apply to existing commercial agency agreements from June 2025 onwards.
This is extended to 10 years (after the date the CAL comes into force) for commercial agencies that have been registered with the same agent for more than 10 years, or commercial agencies in which the volume of the Agent’s investment exceeds 100 million UAE dirhams, which affords protection for long-term and or large value commercial agents.
Manufacturers of healthcare/beauty products looking to expand into the UAE market by appointing a local distributor who will serve as its registered commercial agent will need to be aware of the implications that the CAL will have on their agreements. Importantly, manufacturers are reminded that to the extent of any inconsistency between the CAL and any terms and conditions set out in their agreements, the provisions of the CAL will prevail.