Ireland
Status of the current legislative process
No draft implementation has been published yet. The Department of Enterprise, Trade and Employment has stated that the Directive will be transposed by March 2026. However, no draft implementation has been included in the Government Legislation Programme for Autumn 2025.
Link to the draft (if available)
Not yet available
Does the implementation go beyond EmpCo requirements?
Not yet known
Are there any comments from relevant authorities on the interpretation or enforcement of the national implementation?
No
Will the national implementation be applied in a Business-To-Business (B2B) context?
Not yet known. Discussions regarding the EmpCo Directive in the Dáil (the Irish parliament) have focused on amendments to consumer legislation and increasing consumer protections.
The Consumer Protection Act 2007 (as amended by the Consumer Rights Act 2022) (the “CPA”) implements and gives effect to the Unfair Commercial Practices Directive (“UCPD”). The primary application of this legislation pertains to B2C relationships. The blacklist of prohibited commercial practices provided under Section 55 of the CPA applies only to B2C relationships. A consumer is defined under the CPA as a “natural person (whether in Ireland or not) who is acting wholly or mainly for purposes unrelated to the person’s trade, business or profession”; it does not extend to a legal person acting in a professional capacity.
Is there a green claims guide/guidance in your country?
The Environment Policy Division in the Department of the Environment, Climate and Communications published a presentation providing an overview of the Green Claims Directive which can be found here: https://enterprise.gov.ie/en/publications/publication-files/draft-green-claims-directive-presentation-19-march-2025.pdf
The Department of Enterprise, Trade and Employment provided an overview of the implications of the Green Transition Directive which can be found here: https://enterprise.gov.ie/en/publications/publication-files/presentation-implications-of-the-green-transition-directive.pdf
What are the sanctions and penalties?
Not yet known.
Does the national implementation answer the following questions:
(1) whether sustainability labels can take the form of text;
(2) whether generic environmental claims can be used or are they banned unless you have recognised excellent environmental performance;
(3) whether GHG impact claims based on GHG offsets are banned only if offsets are the sole basis, or even if offsets and GHG reductions are combined.
Not known.
