influencer_banner

Influencer Marketing

Influencer marketing has revolutionised the marketing and advertising landscape. But with new opportunities come new challenges, and influencer marketing has attracted increased levels of regulation, resulting in legal and commercial risk to those involved.

Understanding consumer law and local advertising regulation in the relevant jurisdictions is critical to running a successful influencer marketing campaign. Our international team spans across 32 offices and works closely together to provide seamless cross-border advice.

We regularly advise brands, agencies and influencers on the regulatory landscape and on the full range of commercial contracts, including representation agreements, influencer agreements and other bespoke commercial arrangements.

Whether you are a brand, agency or social media influencer in need of advice in this increasingly regulated field, we can offer you multi-jurisdictional support through our network of offices and help guide you through this new and exciting area.

Are you compliant with local influencer marketing regulations?

There are a number of different laws and regulations governing influencer marketing across the globe. Bird & Bird's comparative guide is designed to help you navigate the key obligations in each jurisdiction.

Select “Social media and influencers” in our Digital Marketing Law Country Comparison Tool to compare regulations across your relevant markets. 

Latest insights

More Insights
Curiosity line blue background

Germany: Ready for the EAA? European Accessibility Act implementation entering into force on 28 June 2025

8 minutes Jun 26 2025

Read More
Curiosity line green background

Update on the European Commission’s Consumer Agenda 2025–2030 and Single Market Action Plan

3 minutes Jun 26 2025

Read More
Curiosity line teal background

Fragrance Trend Tracker: What the 2025 Fragrance Foundation Awards Tell Us About the Future of Scent

4 minutes Jun 26 2025

Read More

No Image

What's on TwoBirds TV?

More Videos
No Image