However, the advent of global, tech-driven media innovations has revolutionised these markets, creating a truly global arena for games, music, radio, TV, and film, powered by non-traditional media platforms. This transformation has blurred the lines between rightsholders and users, turning tech giants into media powerhouses.
Bird & Bird’s Global Media team stands at the forefront of this dynamic landscape. Our team comprises young, tech-savvy media lawyers from various jurisdictions, working on assignments with global implications. Whether it’s cross-border games litigation, multi-territorial music rights management, complex data privacy analysis of a new adtech offering, or generative AI governance, we are equipped to handle the complexities of the modern media world.
In the dynamic social media landscape, platforms face increasingly rigorous legal frameworks governing content liability, user data protection, and moderation responsibilities. We have supported major social networks and content creators in navigating the intersection of free expression, platform liability, and online harm prevention. In addition, as regulatory scrutiny of these platforms from privacy authorities continues to increase, our top-tier data practice supports a number of the major social networks on complex, market-defining privacy matters.
In June, we took to the Kaso Rooftop at One Hundred Shoreditch to host our very first SXSW London house. From sunrise to sunset, we welcomed brilliant voices to explore the future of creativity, technology, and innovation.
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