Media

Media

For years, media markets have been shaped by language, culture, and domestic policies, leading to segmented and localised industries.

However, the advent of global, tech-driven media innovations has revolutionised these markets, creating a truly global arena for games, music, radio, TV, and film, powered by non-traditional media platforms. This transformation has blurred the lines between rightsholders and users, turning tech giants into media powerhouses.

Bird & Bird’s Global Media team stands at the forefront of this dynamic landscape. Our team comprises young, tech-savvy media lawyers from various jurisdictions, working on assignments with global implications. Whether it’s cross-border games litigation, multi-territorial music rights management, complex data privacy analysis of a new adtech offering, or generative AI governance, we are equipped to handle the complexities of the modern media world.

Accolades

Bird & Bird LLP fields a strong digital content and social media team which often assists clients with cross-border mandates.

Legal 500 UK 2026, Digital Content & Social

Well-regarded team for specialist marketing and advertising advice - good coverage for EU/UK cross-jurisdictional advice.

Legal 500 UK 2026, Advertising & Marketing

Bird & Bird LLP's music practice draws on its technology expertise to advise on complex music rights and royalties issues, music financing, copyright issues, and AI. The firm continues to be active in music industry disputes related to copyright and licensing.

Legal 500 UK 2026, Music

Will Deller is responsive, reliable, prompt, straightforward, and practical.

Legal 500 UK 2026, Tier 1 - Video Games

Bird & Bird LLP is noted for its experience in digital film and TV issues, such as advising streaming services on IP infringement claims, AI issues, and content liability.

Legal 500 UK 2026, Film & TV

Their industry knowledge across film, TV and music, alongside managing the bridge between the law, financial services and the creative industries we work with, has been invaluable.

Chambers & Partners UK 2025, Games, Interactive Entertainment & Social Media

Across all matters on which we have required advice, they have fielded a partner and team who are manifestly expert. The quality of work is always high, and commercially thoughtful.

Chambers UK 2025, Games, Interactive Entertainment & Social Media

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