MES

Media, Entertainment and Sport

At the forefront of the digital revolution, the media, entertainment, and sport industries are being disrupted by technology more than ever. 

As legal advisors, we want to act as an extension of your business, bringing to bear our deep sector specialism to help achieve your goals. Our Media, Entertainment and Sport team are specialists who work day-in, day-out on matters in your sector. Few other firms can offer clients our combination of best-in-class sector specialism alongside top-ranked expertise in technology, AI, data protection, intellectual property and many of the other areas which are critical to your growth plans, on an international basis.

Our Sport team are undisputed leaders in their field. The team work on many of the biggest commercial, regulatory and contentious issues in the sector, across a vast array of sports and geographies. With us, you’ll have the strongest team in the business behind you.

Our Media specialists will support you throughout the content creation, distribution and monetisation chain. Whether you’re in TV, film, music or social or whether you’re a digital platform, news outlet, rights holder, agency, advertiser, financier, brand owner and more; we’re here to help you.

In Entertainment, we have an industry-leading international Gambling practice with decades of experience navigating the unique challenges and opportunities of the sector, and a passionate and knowledgeable Games team providing cutting edge support to clients around the world working within console/PC gaming, mobile gaming, online services, AR, VR, blockchain, esports, and more. 

Find out more about our capabilities in your sector below, and contact one of the team for more information on how we can help your business thrive. 

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Accolades

Bird & Bird’s Media, Entertainment & Sport team is ranked Tier 1 and 2 in 8 areas in Legal 500 UK 2026: Sport; Gaming & Betting; Video Games; Artificial Intelligence; TMT; Advertising & Marketing; Digital Content & Social Media; and Theatre, Publishing & Other Media!

Bird & Bird’s Media, Entertainment & Sport team is ranked in Band 1 and 2 in Chambers UK 2026 across Sport; Gaming; Games, Interactive Entertainment and Social Media!

Children in the Digital World Global Comparative Review

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MediaWrites

Media, Entertainment and Sport Group News Hub

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Sports Law +

Indepth detail about the services we offer to sports sector clients

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Sport: Law and Practice

Fourth edition

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