Women's Sport
With our extensive specialist expertise and experience across contentious and non-contentious sports-related matters, including a variety of women’s sport-specific mandates, we are well-placed to advise our clients on all things women’s sport. We work, both domestically and internationally, with sports organisations, governing bodies, sports federations, clubs, teams, broadcasters, sponsors, event organisers, games publishers and stakeholders across a broad range of sports, including (to name a few), football, rugby, tennis, motorsport, athletics, cricket, equestrian sports and esports.
In particular, we assist our clients in:
- establishing their available inventory of rights and helping to plan and structure their commercial rights programmes, including formulating sponsorship packages, drafting and negotiating contracts and assisting with implementation;
- exploiting and protecting their media rights, including by the creation of rights packages specific to women’s sport, operating the tender process and managing the negotiation of media rights agreements across multiple territories and broadcasters;
- all aspects of the organisation and staging of major sports events and competitions, including advising on the use of special purpose vehicles to fully commercialise the assets available, drafting of rules and regulations governing the event or competition, advising on merchandising and licensing programmes, negotiating host agreements and advising on ticketing and travel programmes;
- drafting rules, regulations and policies, including those focussed on establishing eligibility and competition conditions that will ensure fair and meaningful competition;
- advising on regulatory issues, including governance, anti-doping, anti-corruption, disciplinary, safeguarding, and other eligibility issues; and
- the enforcement of rules and regulations, including advising on the application or breach of any rules, conducting investigations into any suspected breaches, and providing efficient procedures for enforcement and appeals.
In addition to our dedicated sports law specialists, we also have a team of experts who specialise in the sports sector and can assist in areas that impact on sports businesses in the field of women’s sport, including brand protection, data protection, competition law, employment & immigration, sports betting, sports finance and corporate transactions.
Meet the Women's Sport team
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The co-heads of our Women’s Sport practice Georgie Twigg MBE & Lereesa Easterbrook hosted a highly-anticipated event in 2024, "Women's Sport: Moving the Conversation Forward".
Our team of experts led enlightening discussions on the future growth, development and sustainability of women's sports, sharing valuable insights on commercial, financial, regulatory and brand protection issues with special guest speaker Dame Katherine Grainer DBE, who shared her remarkable career journey and the invaluable skills that she has learned along the way.
We're excited about the future of women's sport and we look forward to continuing hosting meaningful conversations.
