Horizon Scan 2025: Key Trends in Women’s Sport

Published

Feb 04 2025

Written By

Intisar Abdi

Associate
UK

I am a commercial associate based in our London office, with a particular focus on sports, media, and games matters.

Lereesa Easterbrook

Senior Associate
UK

I am a senior associate in our sports team in London and co-head of our women's sport group. I act primarily for national and international sports governing bodies, federations and other sporting organisations in all types of contentious and regulatory matters across a range of sports including motorsport, tennis, equestrianism, cricket, rugby and football, amongst others. I have been recognised as a Rising Star (Sport) in Legal 500 2024 and a Leading Associate (Sport) in Legal 500 2025.

Practices

Commercial

Sectors

With the ICC Women’s Cricket World Cup in India, the UEFA Women’s Euro in Switzerland, and the Women’s Rugby World Cup in England all due to occur in the space of a few months, 2025 is set to be the biggest year yet for women’s sport!

Not only is women’s sport closing the gap with men’s sport, but it is carving out its own unique and thriving space within the global sporting economy. This sector is brimming with opportunities in 2025 and beyond for brands, investors, and stakeholders to contribute to and benefit from the continued growth and success of women’s sport.

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