UPDATE: Outcome of Ofcom’s consultation on the restriction of less healthy foods and drink

On 10 July 2023, Ofcom published the outcome of its consultation on proposed statutory restrictions on advertising and sponsorship for less healthy food and drink products. Ofcom has confirmed that it will press ahead with its plans to amend the BCAP Code and Broadcasting Code to reflect the statutory restrictions and appointing the ASA as a co-regulator to enforce these restrictions online.