CAP releases a new guide for social media influencers

Written By

rebecca clarke module
Rebecca Clarke

Associate
UK

I am an associate in our Commercial Group in London, where I advise UK and international clients on a range of commercial issues.

Following consultations with influencers and agencies, CAP has identified the need for its guidance on influencer marketing to be more clear and accessible. We take a look at the new guide.

CAP and the CMA have teamed up to create a new guide, “An Influencer’s Guide to making clear that ads are ads“, which sets out how to ensure influencer marketing conforms with consumer law.

Read the full article on MediaWrites.

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