RETAIL

RETAIL & CONSUMER

Understanding today’s and tomorrow’s consumer

Your products, services and, ultimately, your brand are your most valuable assets. They convey identity, ethos and value. However, reputation is fragile and consumer loyalty, whilst hard won, is easily lost. Consumer brands need to maximise commercial opportunities but protect against risk.

At Bird & Bird we understand retail and consumer brands. We support businesses across sectors including hotels and leisure, food and beverage, luxury, fashion and retail, and wellness. Our industry knowledge is unparalleled and we work flexibly and creatively, as your needs dictate. We find brands in one sector often benefit from our knowledge and experience in another. Like you, we benefit from exchanging ideas and thinking differently.

Increasingly savvy consumers expect ethical and sustainable supply chains and a seamless omni-channel experience, combined with a highly personalised level of service and brand interaction. The reality of the online world means your business has global reach. You constantly need to innovate to meet consumer demands and maximise your growth potential.

We can identify the challenges and help you overcome them. We understand the opportunities and help you realise them. It all starts with a conversation.

 

 

Influencer Marketing

Learn more

Talking Shop Newsletter

Click here to view all

Retail Therapy: A Bird & Bird podcast for the Retail & Consumer sector

View all episodes here

Case studies

More Case Studies

Latest insights

More Insights
Orange bag on yellow background

New Consumer Protection Act in Slovakia

Oct 01 2024

Read More
Shopping bags

Talking Shop September 2024

Sep 30 2024

Read More
lorry trucks crossing bridges over ice

E-commerce: EU’s EUR 150 customs duty exemption for B2C sales of imported goods is to be abolished and VAT is to be synced

Sep 25 2024

Read More

Upcoming events

More Events
Results 1-5 of 5

What's on TwoBirds TV?

More Videos

Accolades

They always understand all the issues and we feel comfortable that we're getting the right advice.

Chambers 2022, Retail

Bird & Bird’s breadth of service sets it apart. I am able to get access to a range of specialties beyond my core team, making agreements that span several disciplines much easier to construct.

Legal 500 2022, Retail & Consumer

This was a fundamental deal for me and my company. You helped us to make this dream a reality with your ideas, your expertise and in particular your professionalism.

Giacomo Moncalvo, CEO of Ca'puccino

News & Deals

More News & Deals

News

Bird & Bird bolsters Milan Corporate team with the arrival of M&A and Private Equity expert Giovanni Gazzaniga

Oct 14 2024

Read More

News

Bird & Bird strengthens its team in Slovakia

Oct 02 2024

Read More

Deal

Bird and Bird advised Marubeni Corporation on the acquisition of Aquagreen.

Aug 07 2024

Read More

News

Bird & Bird ATMD advised Korea Investment Partners (KIP) on its strategic investment in LiveIn

Jun 19 2024

Read More

Deal

Bird & Bird advises DP Poland Plc on its £20.5 million fundraising

Apr 02 2024

Read More

News

Bird & Bird ATMD LLP advised ABC Impact on its investment in AI-driven food waste management startup Winnow

Mar 06 2024

Read More