In this month's report, we report the CJEU's judgment on the global assessment of likelihood of confusion in Foundation for the Protection of the Traditional Cheese of Cyprus named Halloumi v EUIPO (CJ; C-766/18 P) . We also look at the High Court's decision on trade mark infringement in Red Bull GmbH v Big Horn UK Ltd & Ots [2020] EWHC 124 (Ch).