The use of influencers in Spanish advertising

Published

Apr 13 2021

Written By

Antonio Cueto

Of Counsel
Spain

I am a Of Counsel in Bird & Bird's Intellectual Property/Dispute Resolution department in the Madrid office.

Mariano Santos

Partner
Spain

I am a partner in Bird & Bird's Intellectual Property department in the Madrid office.

Candela Sotes

Senior Associate
Spain

I am an associate in Bird & Bird's Competition & EU law department in the Madrid office.

On the 1st of January 2021, a new Code of Conduct, developed by AUTOCONTROL and the Spanish Association of Advertisers (AEA) and applying only to Spain, entered into force and established much-needed guidelines governing the relationship between social media networks and the advertising of goods and services, in particular, by so-called “influencers”.

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