Lifestyle Equities v Amazon takes “targeting” to the Supreme Court – online retail platforms and brand owners take note!
Contacts
Associate
UK
I am an associate in our Intellectual Property team in London, specialising in brand management.
Over the last couple of years, there have been a number of cases which have made brand owners more aware of how their products make their way around the world, where they are being sold to and from, and to whom. The latest case in the UK is between a brand owner, Lifestyle Equities, and an online marketplace giant, Amazon.
Latest insights
More Insights
Patentability of Artificial Neural Networks to be decided by UK Supreme Court on Wednesday 11 February
4 minutes Feb 10 2026
CJEU to revisit Santen doctrine: German court challenges SPC interpretation for veterinary medicinal products
7 minutes Feb 10 2026
Judicial Trends in Trademark Infringement and Unfair Competition in Live-Streaming E-Commerce: Lessons from the Typical Cases Selected by the Beijing High People’s Court and the Supreme People’s Court
Feb 10 2026