The long-awaited proposal for a Green Claims Directive has been published

Published

Apr 19 2023

Written By

Partner
Italy

As a partner in our Milan-based Intellectual Property practice, I focus on trademarks, Protected Designation of Origin (PDO), advertising, unfair competition and consumer protection law, assisting both domestic and international clients with contentious and non-contentious matters. I am also the co-head of our international sub-sector Luxury, Fashion & Retail within the Retail & Consumer group.

Francesca Signorini

Associate
Italy

As an associate in the Milan office of Bird & Bird, I focus on intellectual property, advertising, unfair competition and consumer protection law.

Practices

Intellectual Property

Sectors

Regions

Western Europe

Countries

Italy

On 22 March 2023, the European Commission published a document entitled "Proposal for a Directive on substantiation and communication of explicit environmental claims (Green Claims Directive)" (hereinafter the "Proposal" or the "Directive").

The main objectives of the Proposal are to: (i) protect consumers and traders from greenwashing; (ii) contribute to accelerating the transition towards a circular economy and involve consumers in this process by enabling them to make informed purchasing decisions; and (iii) improve the transparency of environmental claims by boosting the competitiveness of traders that make efforts to increase the environmental sustainability of their products or services and their activities.

Read the full alert here