French Bill to Regulate Fast Fashion
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Senior Associate
France
As a senior associate in our Paris IT, commercial and dispute resolution teams, and a member of the Paris Bar, I advise our clients on both contentious and non-contentious matters.
Partner
France
I'm a partner in our international Commercial group, based in Paris, where I provide our clients with strategic commercial advice.
The "Fast Fashion" bill, introduced on January 30, 2024, recently underwent deliberation before the French National Assembly with the aim of fostering sustainability and advancing environmental and social responsibility within the fashion industry.
Brands engaged in the rapid turnover of clothing and accessories collections will be obligated to adhere to the following provisions:
Online Consumer Awareness: Fast fashion brands will be required to prominently display messages on their online platforms, informing consumers about the economic, social, health, and environmental ramifications of swiftly changing fashion collections. These messages must be visible on all relevant product pages, situated in close proximity to the pricing information. The specific content of these messages will be outlined through official decree.
Advertisement Prohibition: Entities involved in ephemeral fashion will be prohibited from directly or indirectly advertising their products. This ban extends to partnerships with influencers aimed at promoting these brands or products within the textile, household linen, and footwear sectors.
Recognising the urgency of the matter, the French government has expedited the legislative process for this bill, with enforcement slated to commence on January 1, 2025. Financial penalties associated with non-compliance will be enforced starting from July 2025.
