Retail Therapy Episode 14: The Art of Store Design
Contacts
Nicola Conway
Senior Associate
UK
I am a senior associate in Bird & Bird's Retail & Consumer Group (London), the founding member of the firm's International Cosmetics, Beauty & Fragrance Group, and a member of the firm's International Luxury, Fashion and Retail Leadership Team.
In this episode we explore the data on how retailers can improve in-store dwell time, sales and customer satisfaction by consciously designing layouts, aesthetics and ambiance to transform the shopping experience.
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