I am a senior associate in Bird & Bird's Retail & Consumer Group (London), the founding member of the firm's International Cosmetics, Beauty & Fragrance Group, and a member of the firm's International Luxury, Fashion and Retail Leadership Team.
I support a broad spectrum of domestic and international businesses in achieving their growth strategies, both online and offline, with an equal emphasis on business-to-business and business-to-consumer projects. My work is primarily focused on the following focus sectors: fashion; cosmetics, beauty and fragrance; health, fitness and wellness; home and lifestyle; and luxury industries across the board.
On the business-to-business side, I work with a range of clients from entrepreneurs, early-stage ventures and SMEs through to growing and established multinational corporations. I advise clients based in multiple jurisdictions in order to produce global solutions. Much of my daily work involves drafting and negotiating commercial contracts and agreements including distribution and supply chain arrangements, and consulting on multi-channel growth strategies across traditional bricks and mortar, e-commerce and m-commerce. Our team pragmatically guides clients in achieving their business objectives, navigating legal and commercial complexities, and avoiding contractual disputes.
On the business-to-consumer side, I counsel consumer-facing brands and businesses on how to seamlessly sell, market and otherwise interact with consumers whilst staying abreast of ever-evolving consumer protection legislation, local regulations and market practice.
I am very pleased to share that Bird & Bird was recently awarded 'Luxury Law Firm of the Year 2024' at the Luxury Law Summit Awards.