Retail Therapy Episode 5: Cleaning Up Greenwashing - Navigating Retail’s Green Claims
Written By
Partner
Germany
I am an expert in the field of trademark law, for all questions concerning advertising and unfair competition law, copyright law and trade secrets. In the field of advertising law, I regularly provide guidance on questions of environmental advertising.
Senior Associate
UK
I am a senior associate in Bird & Bird's Retail & Consumer Group (London), the founding member of the firm's International Cosmetics, Beauty & Fragrance Group, and a member of the firm's International Luxury, Fashion and Retail Leadership Team.
When do green claims turn into greenwashing, and what are the legal and reputational issues of this for retailers? Join us as we chat to Constantin Eikel, Partner in our Düsseldorf office, about the “dos” and don’ts” of successful and authentic green marketing initiatives.
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