ASA demonstrates an increasing focus on Online Choice Architecture

Published

Nov 25 2024

Written By

Partner
UK

I'm a partner in our Media, Entertainment & Sports group in London, advising on commercial issues in all major sports, as well as advertising and marketing campaigns and consumer law.

Practices

Commercial

Sectors

Media, Entertainment and Sport

Countries

As part of a wider piece of work on online choice architecture, the ASA has recently published two key rulings finding the advertisement of (1) a pair of trainers, and (2) renewed subscriptions for streaming services misleading. This article considers these rulings, assessing what the decisions mean for advertisers going forward.

Read the full article here