Our top ten predictions for 2024 in the UK cosmetics, beauty and fragrance industries
Written By
Senior Associate
UK
I am a senior associate in Bird & Bird's Retail & Consumer Group (London), the founding member of the firm's International Cosmetics, Beauty & Fragrance Group, and a member of the firm's International Luxury, Fashion and Retail Leadership Team.
Partner
UK
I'm the global head of our International Retail & Consumer sector group. As a partner in our international Commercial group in London, I work primarily with retail & consumer focussed businesses on their domestic and international growth and expansion strategies.
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The cosmetics, beauty and fragrance sectors are competitive and demand flexibility and dynamism in light of changing consumer preferences, legal and regulatory developments, economic instability, political unrest, sustainability concerns, and technological innovations.
We’re about to enter a new era of cosmetics, beauty and fragrance and what follows is our forward-looking trend projection for 2024. The key theme is that, despite persistent challenges, these sectors are expected to show more resilience in the years to come, with the global beauty industry achieving significant growth.
Retailers and other supply chain players in these sectors need legal advice that is properly tailored to support them in navigating the evolving market conditions. Part of giving full legal advice means constantly monitoring, assessing, and intimately understanding the industries in which we advise.
Bird & Bird’s Cosmetics, Beauty & Fragrance Group is expertly placed to provide such advice, drawing on its extensive knowledge of the Retail & Consumer sectors within its global network of lawyers. Get in touch to find out more, and download our top ten predictions report here.
