CMA previews new approach ahead of publication of guidance and implementation of consumer enforcement aspects of DMCC on 6 April
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In a speech to the techUK Tech Policy Conference 2025, Sarah Cardell, CEO of the Competition and Markets Authority (CMA) previewed the CMA’s new approach to how it will enforce its powers under the Digital Markets, Competition and Consumers Act (DMCCA). In this short update we summarise what this new approach will be and what the next steps should be for businesses affected by the changes.
The CMA views its new powers, coming into force in April 2025, as a way to directly protect consumers, and also grow the economy through promoting consumer trust whilst deterring poor corporate practices. Ms Cardell emphasised that alongside a guidance document that the CMA published on 14 March, it will also set out its enforcement priorities for the next 12 months which will focus on the ‘most egregious harms’.
What are the CMA’s new powers?
Under the DMCCA the CMA’s new powers allow it to enforce against breaches of consumer protection laws.
Prior to the DMCCA, the CMA’s only option was to enforce breaches of consumer law through the courts.…
