Ahead of the Game: Sports Horizon Scanning 2026

The sports industry enters 2026 amid unprecedented change. Regulatory frameworks are intensifying, technological innovation is accelerating, and commercial models are being fundamentally reshaped.From artificial intelligence transforming club operations to women's sport reaching new commercial heights, from private equity deploying billions through dedicated sports funds to enhanced safeguarding frameworks reshaping governance - organisations face complex challenges and extraordinary opportunities.

Bird & Bird's Sports Horizon 2026 report provides the actionable insights you need to navigate this dynamic landscape with confidence.

Read the report here.