NGB and Bird & Bird co-host seminar “Redefining IP Strategies for Japanese Companies to compete with Chinese companies”

The seminar "Redefining IP Strategies for Japanese Companies to compete with Chinese companies ", which was jointly organised with NGB in Tokyo and Osaka, was attended by a large number of participants.

Christopher Maierhöfer from the Munich office and Rieko Michishita from the Beijing office gave lectures on how IP strategies should be formulated when competing with Chinese companies for business in Europe and elsewhere, which were very well received. Michishita was also interviewed by the Nikkei newspaper about anti-counterfeiting measures in China. If you were unable to attend this seminar and would like a copy of the materials, please contact Ryoko Nekoto Bird.

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