About Me

I'm the head of the firm's international Media, Entertainment and Sports group, a cross-disciplinary international team focused on supporting our clients in the sports, gambling, broadcasting, social media and digital content, games, music, publishing, advertising and marketing sectors.

My own practice is focused on the gambling and sports sectors. I provide practical and commercial solutions for clients, whether in the course of advising on major commercial transactions, British and international gambling regulation, sports data and media rights exploitation, or the structuring of new business models. I'm also the head of Bird & Bird's international gambling group.

As the head of our international gambling group, I co-ordinate multi-jurisdictional gambling regulatory advice from across Bird & Bird's international offices, as well as advising on British gambling regulatory issues. I regularly advise on a broad range of commercial contracts in the gambling sector, including RGS, software and game supply, white label, content streaming, data supply and affiliate marketing deals. I advise a wide spectrum of gambling businesses, from major listed operators to new market entrants and sophisticated betting syndicates.

As a partner in our industry-leading sports group, I have extensive experience of major international sports data and media rights, sponsorship, licensing, event staging and supply agreements. I advise major national and international governing bodies and rights holders, teams, broadcasters, agencies and global brands. I was seconded to LOCOG, the organising committee for the London 2012 Olympic and Paralympic Games, and am a former first-class cricketer.

I'm a member of the International Masters of Gaming Law, and have been invited by the European Commission and the Asser Institute to participate in expert workshops on the advertising of gambling, and the commercial relationship between the sports and gambling industries.
Experience
  • Gambling Regulatory Advice: I've advised numerous clients on British and international gambling regulation, including Allwyn, Hong Kong Jockey Club, LeoVegas, William Hill, White Hat Gaming, Sportradar, Sporting Group, DoubleDown Interactive and Smarkets.
  • Gambling Commercial Contracts: Gambling sector clients I've advised on commercial contracts include Allwyn, Sky Bet, Playtech, William Hill, White Hat Gaming, Gamesys, Hong Kong Jockey Club, Metric Gaming and Sporting Group.
  • Sports Media and Data Rights and Data: Clients I have advised on major sports data and/or media rights matters include Tennis Data Innovations (TDI)/ATP Media, STATS Perform, Formula 1, The Racing Partnership/Arena Racing Corporation, Kambi, William Hill, Sky Bet and Matchbook.
  • Sponsorship Contracts: I have advised on some of the most significant sponsorship contracts in the sports sector, for clients including Sky Bet, Formula 1, PUMA, the ICC and Arsenal FC.
Education

Studied

  • University of Cambridge (Pembroke College), History

Admissions

  • The Law Society of England & Wales in 2006
Testimonials Carousel Megaphone

Testimonials

Andrew Danson is 'a commercially minded, clever and creative' practitioner.

Who's Who Legal

'Andy Danson is outstanding! A real hive mind of gambling regulation.'

'Andy Danson is an outstanding gambling lawyer with a depth of knowledge and experience.'

'Bird & Bird's gaming practice, led by Andy Danson, is at the top of the market.'

'Excellent client service. Andy Danson treats us like we are his most important client.'

Gaming & Betting, Legal 500 UK 2025

'Andrew's calm ability to use his technical knowledge of gambling and regulatory matters is a reassuring support through difficult times.'

'Andrew is very commercial in how he solves problems; he is creative and brings a fresh perspective that we find extremely useful.'

'Andrew is a master of knowledge in this industry; he is a great resource to have in a case.'

Gaming, Chambers & Partners UK 2025

Latest insights

More Insights
gambling

Key takeaways from our Global Gambling Webinar

May 23 2024

Read More
cards

Gambling Commission Announces New Changes

May 03 2024

Read More
cards

Financial Risk Checks: New Updates from the Gambling Commission

Feb 29 2024

Read More

News & Deals

More News & Deals

News

Bird & Bird supports All-in Diversity Project's inaugural report which benchmarks diversity, equality and inclusion in the gambling sector

Nov 22 2018

Read More

What's on TwoBirds TV?

More Videos