Inês de Sá

Inês specialises in intellectual property and data privacy, advising companies and brands on AI, digital assets, copyright, GDPR and Health Data compliance and consumer protection.

Inês provides day-to-day legal advice to distribution and retail companies, combining expertise in intellectual property, consumer protection, data protection and commercial contracts to support business operations and regulatory compliance.
Her practice also focuses on the procurement and implementation of AI solutions, advising clients on contract negotiation, AI regulation compliance, data protection and intellectual property considerations. She regularly assists businesses in navigating the complex regulatory landscape of AI systems, including GDPR requirements, the EU AI Act and sector-specific obligations.
Inês acts as external counsel to Data Protection Officers across multiple organisations, providing strategic guidance on privacy impact assessments, data breach management, cross-border data transfers and regulatory investigations. She has extensive experience advising on business-to-consumer privacy matters, including consent management, marketing compliance and consumer rights.
She has also contributed to public sector data governance projects, advising on regulatory frameworks for centralised data platforms, lawful bases for processing and interoperability requirements.

• Data Protection & Privacy
• Acting as external counsel to Data Protection Officers across retail, technology and healthcare sectors
• Advising multinational companies on GDPR compliance programmes and cross-border data transfer mechanisms
• Managing data breach response procedures and regulatory investigations
• Artificial Intelligence
• Advising on procurement and implementation of AI solutions f
• Negotiating AI vendor agreements addressing EU AI Act compliance and IP ownership
• Developing compliance frameworks for high-risk AI systems deployment
• Intellectual Property
• Negotiating brand licensing agreements and digital asset protection strategies
• Conducting IP due diligence in M&A transactions
• Technology & Commercial Contracts
• Drafting and negotiating SaaS agreements, cloud computing contracts and digital transformation projects
• Advising on software licensing models and technology procurement agreements
• Reviewing platform economy agreements and marketplace terms of service
• E-Commerce & Consumer Protection
• Providing day-to-day legal support to distribution companies on consumer protection compliance
• Developing online terms of service, privacy policies and digital marketing compliance frameworks
• Managing consumer complaints and regulatory enquiries
• Life Sciences
• Advising pharmaceutical companies and healthcare institutions on clinical trial data protection
• Negotiating research collaboration agreements and data sharing arrangements