James Hoy

I am a Special Counsel in our Sydney office and I specialise in media and technology disputes and advice with a particular focus on privacy and data protection matters.

The core of my practice involves complex media and technology privacy advice and other compliance work, including regularly advising on cross border matters and significant privacy and data protection projects. I regularly advise in relation to adtech issues and made significant contributions to the Australian chapter of an adtech resource released by the Interactive Advertising Bureau.

My experience advising clients from around the globe on Australian law issues includes:
- advice on day-to-day privacy compliance
- responding to data breaches and regulatory investigations
- advocating on privacy law reforms, including assisting with submissions as part of the law reform process
- other regulatory advice, including in relation to media law and online safety

I am recognised by peers as a "Rising Star', within the area of IP & TMT law in New South Wales, in the 2022 edition of Doyle's Guide.

My deep experience acting for clients from the media and technology sectors means I have a sophisticated understanding of the technical aspects of the technologies used to deliver targeted online advertising and personalisation and the application of Australian privacy law to those technologies. I also have a wealth of experience in managing the interests of various stakeholders to come up with strategic solutions that address privacy compliance risks that arise on major projects while also enabling organisations and agencies to meet their commercial or other objectives. My specialist expertise in media and technology matters, combined with my in-house experience, helps me to deliver advice to clients that is both insightful and pragmatic.

In addition to my privacy practice, I am an experienced litigator with particular expertise in defamation proceedings, having acted for major media organisations throughout most of my career. This includes acting on behalf of newspaper publishers, as well as the Australian Broadcasting Corporation, for whom I have previously worked in-house. I have also acted for public and private sector clients across a range of other contentious matters, including matters relating to IT contracts, copyright infringement, injurious falsehood, breach of privacy, breach of confidence, misleading and deceptive conduct, suppression orders and subpoenas to produce.