Marta Koremba

I am Co-Managing Partner of Bird & Bird's Warsaw office, where I co-head our Intellectual Property and Life Sciences groups. I also co-chair the firm's International Trademarks Group. I am an experienced IP litigator (trademarks, patents and designs) and handle brand portfolio management matters.

Since 2006, I have been advising clients from a variety of sectors (from life sciences and FMCG to publishing and sports) on protecting their intellectual property rights and combating unfair competition.

With extensive experience in IP litigation and prosecution, including patent disputes (mainly in the pharma sector), I develop global protection strategies in the pre-trial and trial phases and prepare freedom to operate reports and invalidity/non-infringement opinions. I also advise on the issues of counterfeited goods, parallel imports of branded products, as well as the exhaustion of intellectual property rights.

I advise on pharmaceutical advertising, retail and wholesale distribution, reimbursement and borderline products. I also co-authored the first Polish commentary on the Polish Act on Pharmaceutical Law 2009.

In other areas of IP, I provide advice and guidance on the management of trademarks and design portfolios, representing our clients in proceedings before the Polish Patent Office and the European Union Intellectual Property Office.

My practice also encompasses the infringement of intellectual property rights online, especially domain name recovery and keyword advertising. I represent our clients in proceedings before common courts as well as before the Court of Arbitration for Internet Domains at the Polish Chamber of Information Technology and Telecommunications.

I am an arbitrator and a lecturer at the Polish Chamber of Patent and Trademark Attorneys.

• I advise on several high-profile trademark litigation matters concerning the most reputable pharmaceutical brands in Poland. I am successful in developing a comprehensive litigation strategy to quickly get the infringing product off the market, defend the trademark against non-use allegations, as well as to negotiate a substantial amount of profit returns.
• I effectively handle large brand portfolios, supporting clients with brand clearance and strategic advice, filings, prosecution, renewals, as well as transactional advice, in particular transfer and licensing.
• I have unique experience in negotiating sponsorship deals in the sports sector, including with a Formula 1 team.

• I advised a manufacturer of famous egg shaped lip balms in over 20 matters concerning trademark and design enforcement as well as unfair competition.
• I represented one of the leading distilling companies in trademark infringement proceedings against a Polish fruit wine and beer producer. The matter concerned one of the most reputable vodka brands in Poland.
• I represented a leading pharmaceutical company in the CEE Region in trademark infringement dispute concerning a household brand of dietary supplements in Poland. The dispute was successfully settled as the infringing product was taken of the market and the client retained full rights to its brand.