Sport

Sport

Staying on top of your game

We live and breathe sports. Most of our sports team work exclusively on sports-related matters, and many of them have been recognised as undisputed market leaders for several years, so you can be sure that you are receiving advice from the very best.  

Our dedicated microsite, ‘Sports Law+’ details everything you need to know about areas in which we can advise you, including sports integrity, sports regulation, and sports commercial, as well as esports, sports corporate, sports finance, sports and betting, sports and employment, and sports and data protection.  

We work with virtually everybody in the sports industry; we know the organisations in the sports sector inside out: international federations, national governing bodies, public agencies/ bodies, event organisers and other sports rights-holders, anti-doping organisations, sponsors, clubs and teams, broadcasters and sports social media platforms/sites, sports agencies, sports gambling organisations, esports organisations, sports equipment manufacturers, and sports activities providers. We work for these different clients on a steady stream of cutting-edge matters covering all of the biggest commercial, regulatory, contentious, and non-contentious issues in the sports sector. 

We have worked in a broad range of sports, including football, athletics, motorsport, rugby union, rugby league, tennis, cricket, cycling, golf, biathlon, horse-racing, equestrian, esports, field hockey, basketball, netball, badminton, baseball, para-sport, squash, ice hockey, sailing, kickboxing, curling, darts, combat sports, snooker, and bobsleigh. There are very few challenges and opportunities we haven’t come across already, and we can transfer our learnings from sport to sport. 

You will also benefit from the fact we are able to draw on expertise from across the global firm in areas such as competition, tax, and intellectual property with specific focus on the requirements of the sports sector, another feature that sets out apart from many of our competitors.  

If you’re interested in having a discussion with our passionate and talented team, do get in contact. We’d be delighted to help you.

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Sports Law +

Indepth detail about the services we offer to sports sector clients

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Sport: Law and Practice

Fourth edition

Learn more & access the book

MediaWrites

Media, Entertainment and Sport Group News Hub

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Latest insights

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Accolades

"Bird & Bird's sports lawyers' knowledge and experience in this sector is second to none."

Legal 500 2025, Sport - Tier 1

"There is a good blend of personalities and gender diversity."

Legal 500 2025, Sport - Tier 1

"Bird & Bird's sport practice continues to be market-leading and populated with brilliant and personable lawyers."

Legal 500 2025, Sport - Tier 1

"Strong and varied experience across sports areas and practical approach to advice."

Legal 500 2025, Sport - Tier 1

"Bird & Bird have a high pedigree of clients and do a lot of strong work."

Chambers & Partners 2024, Sport - Band 1

"Bird & Bird have a very able and knowledgeable team."

Chambers & Partners 2024, Sport - Band 1

"An absolutely first-class regulatory team in sports law."

Chambers & Partners 2024, Sport - Band 1

The Time's Best Law Firm's Commended for Entertainment & Sport 2023

The Times 2023

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Jonathan Taylor QC co-edits the fourth edition of Sport: Law and Practice with Adam Lewis QC of Blackstone Chambers

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Feb 07 2019

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