Protecting your shop interior: what are the options?

Published

Nov 26 2019

Written By

I am a senior associate in our Intellectual Property Group in The Hague and work at the forefront of our Retail & Consumer Group.

Practices

Sectors

Retail and Consumer

Regions

Western Europe

An original look can be a great selling point for your store as well as an easy way for customers to recognize your brand without even looking at the name. Yet how do you keep copycats from running away with your concept? This article explores a couple of options.

Many may remember how some years ago Apple successfully trademarked its iconic store design in several countries. But this wasn’t without a few bumps in the road – including a reference to the European Court of Justice – and still Apple’s trademark for the shop interior was refused in several countries. So what are the other options for protecting the interior design of your store?

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