New consumer protection rules arrive in Italy: the decree implementing the Omnibus Directive has been published
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Partner
Italy
As a partner in our Milan-based Intellectual Property practice, I focus on trademarks, Protected Designation of Origin (PDO), advertising, unfair competition and consumer protection law, assisting both domestic and international clients with contentious and non-contentious matters. I am also the co-head of our international sub-sector Luxury, Fashion & Retail within the Retail & Consumer group.
Associate
Italy
I am an associate in the Intellectual Property department at Bird & Bird's Milan office and I mainly deal with extrajudicial and contractual assistance in different IP areas, including trademark and PDO/PGI protection, as well as advertising, consumer protection law and franchising law.
Associate
Italy
As an associate in the Milan office of Bird & Bird, I focus on intellectual property, advertising, unfair competition and consumer protection law.
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On 18 March 2023, Legislative Decree No. 26 (the "Legislative Decree") implementing Directive (EU) 2019/2161 of the European Parliament and of the Council of 27 November 2019 amending Council Directive 93/13/EEC and Directives 98/6/EC, 2005/29/EC and 2011/83/EU of the European Parliament and of the Council for better enforcement and modernisation of Union rules on consumer protection (the "Omnibus Directive"), was published in the Official Journal.
The Legislative Decree - which will definitively enter into force on 2 April 2023 - considerably expands the protection granted to consumers by introducing significant amendments and additions to Legislative Decree No. 206 of 6 September 2005 (the "Consumer Code").
