The new boundaries of the protection of geographical indications in the European Union: The protection of craft and industrial products

Written By

rita tardiolo Module
Rita Tardiolo

Partner
Italy

As a partner in our Milan-based Intellectual Property practice, I focus on trademarks, Protected Designation of Origin (PDO), advertising, unfair competition and consumer protection law, assisting both domestic and international clients with contentious and non-contentious matters. I am also the co-head of our international sub-sector Luxury, Fashion & Retail within the Retail & Consumer group.

alessandro sciarra Module
Alessandro Sciarra

Trademark Attorney
Italy

I'm a Rome-based European Union and Italian Trademark Attorney working in the Intellectual Property department.

francesca signorini Module
Francesca Signorini

Associate
Italy

As an associate in the Milan office of Bird & Bird, I focus on intellectual property, advertising, unfair competition and consumer protection law.

Following the approval of the European Parliament, on 9 October 2023 the Council of the European Union also finally approved the document entitled 'Regulation of the European Parliament and of the Council on the protection of geographical indications for craft and industrial products, amending the Regulations (EU) 2017/1001 and (EU) 2019/1753 of the European Parliament and of the Council and the Council Decision (EU) 2019/1754' (hereinafter the 'Regulation').

The proposal of the Regulation was published by the European Commission on 13 April 2022, at the same time as the proposed revision of the system of protection of geographical indications for agricultural products and foodstuffs, wines and spirits.

The aim of the Regulation is to extend the protection of GIs for agricultural products, foodstuff, wines and spirits to non-agri-food products.

The focus is on products such as Carrara marble, Limoges porcelain, Murano glass, Swiss watches, Solingen knives and many others, which are an integral part of local identities and which, if properly valorized and protected, can attract tourism and create new jobs by supporting the local and EU economy.

Once signed by the President of the European Parliament and of the President of the Council – which, according to a press release from the European Intellectual Property Office (EUIPO), is expected to take place on 18 October 2023 - the Regulation will be published in the Official Journal of the European Union at the beginning of November and will enter into force on the 20th day after publication.

Our team of experts in GIs wrote an article which summarises the key aspects of the Regulation.

Team: Giovanni Galimberti, Rita Tardiolo, Alessandro Sciarra, Cristiana Andreotta, Rachele Macor, Francesca Fili and Francesca Signorini

READ THE FULL ARTICLE HERE

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