Programmatic advertising: it’s in the game
Written By
Associate
UK
I am a commercial associate based in our London office. I support clients in the media, entertainment and sports sectors, advising on a wide array of transactional, commercial and regulatory issues.
Partner
UK
I am a commercial partner and head up the adtech practice working for brands, agencies and tech providers. With a focus on advertising within the broader media, entertainment and sports and technology and communications sectors, I am based in London.
Related
Practices
Sectors
Regions
Countries
As the video game industry continues to expand, publishers are seeking new ways to monetise advertising opportunities. This article discusses the shift towards in-game programmatic advertising and how games publishers and advertisers can capitalise on these emerging technologies whilst managing the risks that it can present.
