Programmatic advertising: it’s in the game

Published

Apr 04 2023

Written By

Associate
UK

I am a commercial associate based in our London office. I support clients in the media, entertainment and sports sectors, advising on a wide array of transactional, commercial and regulatory issues.

Alex Dixie

Partner
UK

I am a commercial partner and head up the adtech practice working for brands, agencies and tech providers. With a focus on advertising within the broader media, entertainment and sports and technology and communications sectors, I am based in London.

Practices

Commercial

Sectors

Regions

Western Europe

Countries

As the video game industry continues to expand, publishers are seeking new ways to monetise advertising opportunities. This article discusses the shift towards in-game programmatic advertising and how games publishers and advertisers can capitalise on these emerging technologies whilst managing the risks that it can present.

Read the full article here