Retail Therapy Episode 12: Safeguarding Your IP Brand in Multi-Channel Retail
Written By
Senior Associate
UK
I am a senior associate in Bird & Bird's Retail & Consumer Group (London), the founding member of the firm's International Cosmetics, Beauty & Fragrance Group, and a member of the firm's International Luxury, Fashion and Retail Leadership Team.
Trademark Attorney
UK
I'm a Chartered Trade Mark Attorney in the Brand Management team within our London Intellectual Property department. I specialise in brand management and product design.
In this episode, we're joined by Sharon Mutizira, a Trade Mark Attorney in our London IP team who specialises in brand management and product design. We explore the challenges faced by retailers in safeguarding their intellectual property, and Sharon shares some tips and strategies for doing just that.
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