Women's Sport Series: Podcast Summary - Sportswomen in the Retail Game

Published

Nov 25 2024

Written By

Senior Associate
UK

I am a senior associate in our sports team in London and co-head of our women's sport group. I act primarily for national and international sports governing bodies, federations and other sporting organisations in all types of contentious and regulatory matters across a range of sports including motorsport, tennis, equestrianism, cricket, rugby and football, amongst others.

Practices

Commercial

Sectors

Retail overlaps and sponsorship opportunities in the world of women’s sport have soared in recent years, with collaborations such as Glossier partnering up with the WBNA and tennis star Emma Raducanu securing luxury brand deals with the likes of Dior and Tiffany & Co. Moreover, not only did the Paris Olympics 2024 feature more female athletes than ever, but various beauty brands competed for attention through sponsorships and collaborations throughout the Games.

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