ASA guidance to help advertisers ‘take home the gold’ ahead of the Paris Olympic Games 2024

Published

May 29 2024

Written By

Senior Associate
UK

I work as a senior associate in our Sports Group in London, where, as a former athlete, I have real insight into the sports industry and the issues faced by governing bodies, athletes and clubs.

Countries

The Olympic Games will take place in Paris from 26 July to 11 August, and billions of fans will tune in to watch the greatest athletes in the world compete for sports’ most coveted prize. As the biggest televised event of the year, with such a vast range of sports, it is expected to attract viewers of all demographics and interests. Advertisers will look to take advantage of this unique opportunity to attract new customers.