Georgie Twigg

I work as a senior associate in our Sports Group in London, where, as a former athlete, I have real insight into the sports industry and the issues faced by governing bodies, athletes and clubs.

I am experienced in advising on sports-related commercial issues and have acted for governing bodies, event organisers, clubs and commercial sponsors across a range of sports including football, rugby union, motorsport and athletics. I have also been involved in the drafting of sporting rules and regulations as well as advising on a number of advertising and promotional marketing matters.

I am hugely passionate about women's sport and co-lead our Women's Sport practice supporting the growth of women's sport and helping clients to invest in, deliver, commercialise and regulate women's sport.

As part of my training contract, I spent time on secondment with a national sports governing body. Whilst on secondment I assisted with various commercial and regulatory matters and was able to develop my industry experience and gain real commercial insight.

Prior to joining Bird & Bird LLP I was a professional hockey player winning a bronze medal with the GB women's hockey team at the London 2012 Olympic Games and a gold medal at the Rio 2016 Olympic Games. I am also currently a member of the British Olympic Association's Athletes' Commission and the European Hockey's Athletes' Commission

• Advising the British & Irish Lions on a range of commercial matters, including the sponsorship programme for the 2021 tour and on the launch of the Lions women's team, including its arrangements with the host union for the inaugural Lions women's tour and key sponsorship agreements.
• Advising the Six Nations on a number of matters in connection with the Men's & Women's Six Nations Championships, including the tender of their media rights, their terms of participation and their landmark deal appointing TikTok as the first ever title sponsor for the Women's Six Nations Championship.
• Advising Celtic Rugby on a range of commercial and regulatory issues, including its sponsorship agreements, media rights agreements and on a wide range of issues related to the expansion of the tournament to include teams from South Africa.
• Advising the Federation Internationale de l'Automobile on a number of commercial and regulatory matters, including the drafting and implementation of new regulations.
• Advising consumer-facing businesses on a range of consumer-related matters, including drafting online terms, advising on promotions and advising on any e-commerce arrangements.