Ambush Marketing beyond the Olympics: when advertising becomes unfair competition

Partner
Italy

As a partner in our Milan-based Intellectual Property practice, I focus on trademarks, Protected Designation of Origin (PDO), advertising, unfair competition and consumer protection law, assisting both domestic and international clients with contentious and non-contentious matters. I am also the co-head of our international sub-sector Luxury, Fashion & Retail within the Retail & Consumer group.

Associate
Italy

I am an associate in the Intellectual Property department at Bird & Bird's Milan office and I mainly deal with extrajudicial and contractual assistance in different IP areas, including trademark and PDO/PGI protection, as well as advertising, consumer protection law and franchising law.

Associate
Italy

As an associate in the Milan office of Bird & Bird, I focus on intellectual property, advertising, unfair competition and consumer protection law.